{"id":1211,"date":"2025-05-28T02:32:47","date_gmt":"2025-05-28T00:32:47","guid":{"rendered":"https:\/\/www.unsa.edu.pe\/ucps\/?page_id=1211"},"modified":"2026-03-26T16:08:30","modified_gmt":"2026-03-26T15:08:30","slug":"ucps-administracion-y-marketing-emoresarial","status":"publish","type":"page","link":"https:\/\/www.unsa.edu.pe\/ucps\/ucps-administracion-y-marketing-emoresarial\/","title":{"rendered":"UCPS – ADMINISTRACI\u00d3N Y MARKETING EMORESARIAL"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\tUNIDAD DE CAPACITACI\u00d3N PRODUCCI\u00d3N Y SERVICIOS\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tPROGRAMA DE\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tADMINISTRACI\u00d3N Y MARKETING EMPRESARIAL\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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09 Meses \/ 720 horas acad\u00e9micas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tADMISI\u00d3N 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTUTORIAL DE MATR\u00cdCULA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Descripci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tEl programa est\u00e1 dise\u00f1ado para formar l\u00edderes estrat\u00e9gicos capaces de gestionar\ny transformar organizaciones en un entorno empresarial altamente competitivo.\nA trav\u00e9s de una formaci\u00f3n s\u00f3lida en ciencias empresariales, los estudiantes\ndesarrollar\u00e1n una visi\u00f3n integral que combina an\u00e1lisis cr\u00edtico y habilidades\npr\u00e1cticas para enfrentar desaf\u00edos complejos y generar soluciones innovadoras.\nAl finalizar el programa, los egresados estar\u00e1n preparados para gestionar y dirigir \u00e1reas\nclave como administraci\u00f3n, marketing, finanzas, operaciones y recursos humanos.\nSer\u00e1n capaces de desarrollar y ejecutar planes estrat\u00e9gicos tanto por \u00e1rea como de\nmanera integral, basados en la investigaci\u00f3n y el an\u00e1lisis de datos. Adem\u00e1s, adquirir\u00e1n\nlas competencias necesarias para crear, gestionar y escalar negocios de alto impacto.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Requisitos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LUN A VIE<\/strong>: 19:00 a 22:00 hrs

Fines de Semana:<\/strong> S\u00e1bados
(08:00 – 13:30, retorno 15:00 –
18:00) \/ Domingos (08:00 – 13:30)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Inversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Matr\u00edcula<\/span><\/span><\/span><\/span><\/strong>:\u00a0 S\/. 120<\/span><\/span><\/span><\/span>
Pensi\u00f3n<\/span><\/span><\/span><\/span><\/strong>:\u00a0 \u00a0 \u00a0S\/. 200<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Malla Curricular y Certificaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n \r\n \r\n M\u00f3dulos Ciencias Empresariales<\/title>\r\n <link href=\"https:\/\/unpkg.com\/phosphor-icons@1.4.2\/src\/css\/phosphor.css\" rel=\"stylesheet\">\r\n <style>\r\n * {\r\n box-sizing: border-box;\r\n margin: 0;\r\n padding: 0;\r\n font-family: 'Arial', sans-serif;\r\n }\r\n\r\n body {\r\n background: #eef2f7;\r\n padding: 1rem;\r\n }\r\n\r\n .module {\r\n background: white;\r\n border-radius: 12px;\r\n box-shadow: 0 2px 6px rgba(0,0,0,0.1);\r\n padding: 1.5rem;\r\n margin-bottom: 1.5rem;\r\n }\r\n\r\n .module h2 {\r\n display: flex;\r\n align-items: center;\r\n font-size: 1.2rem;\r\n color: #1e3a2f;\r\n margin-bottom: 1rem;\r\n }\r\n\r\n .module h2 i {\r\n margin-right: 0.5rem;\r\n color: #065f46;\r\n }\r\n\r\n ul {\r\n list-style: none;\r\n margin-bottom: 1rem;\r\n }\r\n\r\n ul li {\r\n margin-bottom: 0.5rem;\r\n padding-left: 1.2rem;\r\n position: relative;\r\n color: #334155;\r\n }\r\n\r\n ul li::before {\r\n content: \"\u2022\";\r\n position: absolute;\r\n left: 0;\r\n color: #10b981;\r\n font-weight: bold;\r\n }\r\n\r\n .hours {\r\n font-weight: bold;\r\n font-size: 0.9rem;\r\n color: #0f172a;\r\n display: flex;\r\n gap: 1rem;\r\n flex-wrap: wrap;\r\n margin-bottom: 0.5rem;\r\n }\r\n\r\n .total {\r\n font-size: 0.9rem;\r\n font-weight: bold;\r\n color: #15803d;\r\n }\r\n\r\n @media (min-width: 600px) {\r\n .module {\r\n max-width: 500px;\r\n margin: 1rem auto;\r\n }\r\n }\r\n <\/style>\r\n<\/head>\r\n<body>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-books\"><\/i> M\u00d3DULO I - ESPECIALISTA EN FUNDAMENTOS DE LAS CIENCIAS EMPRESARIALES<\/h2>\r\n <ul>\r\n <li>Fundamentos de la Administraci\u00f3n Estrat\u00e9gica Empresarial<\/li>\r\n <li>Introducci\u00f3n y Fundamentos del Marketing<\/li>\r\n <li>Fundamentos de la Contabilidad y la Empresa<\/li>\r\n <li>Econom\u00eda Empresarial (Microeconom\u00eda y Macroeconom\u00eda)<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>06 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 160<\/div>\r\n <\/div>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-chart-line-up\"><\/i> M\u00d3DULO II - ESPECIALISTA EN AN\u00c1LISIS ESTRAT\u00c9GICO EMPRESARIAL<\/h2>\r\n <ul>\r\n <li>Planificaci\u00f3n y Direcci\u00f3n de los Procesos de Producci\u00f3n<\/li>\r\n <li>Marketing Estrat\u00e9gico y Operativo<\/li>\r\n <li>Contabilidad Financiera y An\u00e1lisis de Estados Financieros<\/li>\r\n <li>Investigaci\u00f3n de Mercados Cuantitativa y Cualitativa<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>04 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 160<\/div>\r\n <\/div>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-briefcase\"><\/i> M\u00d3DULO III - GESTOR DE PLANEACI\u00d3N Y DIRECCI\u00d3N ESTRAT\u00c9GICA INTEGRAL<\/h2>\r\n <ul>\r\n <li>Planificaci\u00f3n y Direcci\u00f3n de Recursos Humanos<\/li>\r\n <li>Planeamiento y Direcci\u00f3n Estrat\u00e9gica<\/li>\r\n <li>Gesti\u00f3n Financiera y Planeamiento Presupuestal<\/li>\r\n <li>Sistemas de Informaci\u00f3n y Anal\u00edtica de Datos para Negocios<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>04 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 200<\/div>\r\n <\/div>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-lightbulb\"><\/i> M\u00d3DULO IV - ESPECIALISTA EN INNOVACI\u00d3N Y DESARROLLO DE PROYECTOS EMPRESARIALES<\/h2>\r\n <ul>\r\n <li>Proyecto Integrador: Plan de Negocios Empresarial<\/li>\r\n <li>Marketing Digital Estrat\u00e9gico<\/li>\r\n <li>Marketing Basado en Datos y An\u00e1lisis para la Toma de Decisiones<\/li>\r\n <li>Innovaci\u00f3n, Creaci\u00f3n y Gesti\u00f3n de Startups<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>04 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 200<\/div>\r\n <\/div>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1adf49ec e-con-full e-flex e-con e-parent\" data-id=\"1adf49ec\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d4ddfbf e-con-full e-flex e-con e-child\" data-id=\"2d4ddfbf\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15ceef1e e-con-full e-flex e-con e-child\" data-id=\"15ceef1e\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-660dc757 elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"660dc757\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h1 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFACULTAD DE INGENIER\u00cdA DE PRODUCCI\u00d3N Y SERVICIOS - UCPS FIPS\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683748eb elementor-widget elementor-widget-text-editor\" data-id=\"683748eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cont\u00e1ctanos<br \/>fips_ucps@unsa.edu.pe<\/p><p>+51 967746981<br \/>S\u00edguenos en:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<footer class=\"elementor-element elementor-element-1be0500a e-con-full e-flex e-con e-parent\" data-id=\"1be0500a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2cedb0e7 e-con-full e-flex e-con e-child\" data-id=\"2cedb0e7\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6abf9a1 e-con-full e-flex e-con e-child\" data-id=\"6abf9a1\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24fb0cc elementor-widget elementor-widget-text-editor\" data-id=\"24fb0cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aviso de Privacidad<br \/>\u00a9 Copyright 2025 Universidad Nacional de San Agust\u00edn<br \/>Todos los derechos reservados Universidad Nacional de San Agust\u00edn | <em>Avenida Venezuela 427 A Arequipa, Departamento de Arequipa<\/em>\u00a0Tel\u00e9fono: (054) 286913\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fec53e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5fec53e0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ddf0e3 elementor-widget elementor-widget-text-editor\" data-id=\"26ddf0e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2026 \u00a9 All Rights Reserved\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t<div class=\"elementor-element elementor-element-a5a28d0 e-flex e-con-boxed e-con e-parent\" data-id=\"a5a28d0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a266a6e elementor-widget elementor-widget-text-editor\" data-id=\"a266a6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UNIDAD DE CAPACITACI\u00d3N PRODUCCI\u00d3N Y SERVICIOS PROGRAMA DE ADMINISTRACI\u00d3N Y MARKETING EMPRESARIAL 09 Meses \/ 720 horas acad\u00e9micas ADMISI\u00d3N 2026 TUTORIAL DE MATR\u00cdCULA Descripci\u00f3n El programa est\u00e1 dise\u00f1ado para formar l\u00edderes estrat\u00e9gicos capaces de gestionar y transformar organizaciones en un entorno empresarial altamente competitivo. A trav\u00e9s de una formaci\u00f3n s\u00f3lida en ciencias empresariales, los estudiantes … <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.unsa.edu.pe\/ucps\/ucps-administracion-y-marketing-emoresarial\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abUCPS – ADMINISTRACI\u00d3N Y MARKETING EMORESARIAL\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-1211","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages\/1211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/comments?post=1211"}],"version-history":[{"count":7,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages\/1211\/revisions"}],"predecessor-version":[{"id":1485,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages\/1211\/revisions\/1485"}],"wp:attachment":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/media?parent=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}