{"id":1217,"date":"2025-05-28T02:36:39","date_gmt":"2025-05-28T00:36:39","guid":{"rendered":"https:\/\/www.unsa.edu.pe\/ucps\/?page_id=1217"},"modified":"2026-03-26T16:15:52","modified_gmt":"2026-03-26T15:15:52","slug":"ucps-marketing-y-diseno-publicitario-digital","status":"publish","type":"page","link":"https:\/\/www.unsa.edu.pe\/ucps\/ucps-marketing-y-diseno-publicitario-digital\/","title":{"rendered":"UCPS – MARKETING Y DISE\u00d1O PUBLICITARIO DIGITAL"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\tUNIDAD DE CAPACITACI\u00d3N PRODUCCI\u00d3N Y SERVICIOS\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tPROGRAMA DE\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tASISTENTE ADMINISTRATIVO Y DE GERENCIA\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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09 Meses \/ 720 horas acad\u00e9micas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tADMISI\u00d3N 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTUTORIAL DE MATR\u00cdCULA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Descripci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tEl mundo empresarial disruptivo de hoy requiere una visi\u00f3n mejorada y un conjunto\nde habilidades estrat\u00e9gicas y conocimientos actualizados. En el programa de\nAsistente Administrativo y de Gerencia, adquirir\u00e1s conocimientos actualizados y\nhabilidades estrat\u00e9gicas para brindar soporte a directivos en diversos campos\nempresariales. Aprender\u00e1s sobre administraci\u00f3n estrat\u00e9gica, contabilidad,\nofim\u00e1tica empresarial, normas de calidad y marketing digital, con enfoque en su\naplicaci\u00f3n pr\u00e1ctica para mejorar la eficiencia laboral y la gesti\u00f3n empresarial en\nun entorno competitivo.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Requisitos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LUN A VIE<\/strong>: 19:00 a 22:00 hrs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Inversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Matr\u00edcula<\/span><\/span><\/span><\/span><\/strong>:\u00a0 S\/. 120<\/span><\/span><\/span><\/span>
Pensi\u00f3n<\/span><\/span><\/span><\/span><\/strong>:\u00a0 \u00a0 \u00a0S\/. 200<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Malla Curricular y Certificaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n \r\n \r\n M\u00f3dulos Gesti\u00f3n Administrativa y Producci\u00f3n<\/title>\r\n <link href=\"https:\/\/unpkg.com\/phosphor-icons@1.4.2\/src\/css\/phosphor.css\" rel=\"stylesheet\">\r\n <style>\r\n * {\r\n box-sizing: border-box;\r\n margin: 0;\r\n padding: 0;\r\n font-family: 'Arial', sans-serif;\r\n }\r\n\r\n body {\r\n background: #eef2f7;\r\n padding: 1rem;\r\n }\r\n\r\n .module {\r\n background: white;\r\n border-radius: 12px;\r\n box-shadow: 0 2px 6px rgba(0,0,0,0.1);\r\n padding: 1.5rem;\r\n margin-bottom: 1.5rem;\r\n }\r\n\r\n .module h2 {\r\n display: flex;\r\n align-items: center;\r\n font-size: 1.2rem;\r\n color: #1e3a2f;\r\n margin-bottom: 1rem;\r\n }\r\n\r\n .module h2 i {\r\n margin-right: 0.5rem;\r\n color: #065f46;\r\n }\r\n\r\n ul {\r\n list-style: none;\r\n margin-bottom: 1rem;\r\n }\r\n\r\n ul li {\r\n margin-bottom: 0.5rem;\r\n padding-left: 1.2rem;\r\n position: relative;\r\n color: #334155;\r\n }\r\n\r\n ul li::before {\r\n content: \"\u2022\";\r\n position: absolute;\r\n left: 0;\r\n color: #10b981;\r\n font-weight: bold;\r\n }\r\n\r\n .hours {\r\n font-weight: bold;\r\n font-size: 0.9rem;\r\n color: #0f172a;\r\n display: flex;\r\n gap: 1rem;\r\n flex-wrap: wrap;\r\n margin-bottom: 0.5rem;\r\n }\r\n\r\n .total {\r\n font-size: 0.9rem;\r\n font-weight: bold;\r\n color: #15803d;\r\n }\r\n\r\n @media (min-width: 600px) {\r\n .module {\r\n max-width: 500px;\r\n margin: 1rem auto;\r\n }\r\n }\r\n <\/style>\r\n<\/head>\r\n<body>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-briefcase\"><\/i> M\u00d3DULO I - AUXILIAR DE GESTI\u00d3N ADMINISTRATIVA Y PRODUCCI\u00d3N<\/h2>\r\n <ul>\r\n <li>Introducci\u00f3n a la Administraci\u00f3n de Empresas<\/li>\r\n <li>Herramientas inform\u00e1ticas<\/li>\r\n <li>Administraci\u00f3n de la Producci\u00f3n<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>06 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>08 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 160<\/div>\r\n <\/div>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-chart-bar\"><\/i> M\u00d3DULO II - OPERADOR Y GESTI\u00d3N DE MARKETING<\/h2>\r\n <ul>\r\n <li>Marketing y Redes Sociales<\/li>\r\n <li>Costos y Presupuestos<\/li>\r\n <li>Microsoft Excel Profesional<\/li>\r\n <li>Normas Internacionales de Calidad<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>06 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 160<\/div>\r\n <\/div>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-truck\"><\/i> M\u00d3DULO III - GESTOR LOG\u00cdSTICO Y DEL TALENTO HUMANO, TICS<\/h2>\r\n <ul>\r\n <li>Gesti\u00f3n Log\u00edstica<\/li>\r\n <li>Gesti\u00f3n del Talento Humano<\/li>\r\n <li>Microsoft Power BI<\/li>\r\n <li>Herramientas TIC para la Gesti\u00f3n y Productividad<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>06 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>04 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 200<\/div>\r\n <\/div>\r\n\r\n <div class=\"module\">\r\n <h2><i class=\"ph ph-target\"><\/i> M\u00d3DULO IV - GESTOR ESTRAT\u00c9GICO DE GERENCIA, PLANIFICADOR DE PROYECTOS Y EMPRENDIMIENTO<\/h2>\r\n <ul>\r\n <li>Direcci\u00f3n Estrat\u00e9gica<\/li>\r\n <li>Proyecto Integrador y Emprendedurismo<\/li>\r\n <li>Liderazgo y Gesti\u00f3n de Equipos<\/li>\r\n <\/ul>\r\n <div class=\"hours\">\r\n <span>08 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <span>06 hrs\/sem<\/span>\r\n <\/div>\r\n <div class=\"total\">TOTAL DE HORAS ACAD\u00c9MICAS: 200<\/div>\r\n <\/div>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19182a04 e-con-full e-flex e-con e-parent\" data-id=\"19182a04\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a68d6e6 e-con-full e-flex e-con e-child\" data-id=\"2a68d6e6\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3a4c50 e-con-full e-flex e-con e-child\" data-id=\"5e3a4c50\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfcb4ba elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5dfcb4ba\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h1 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFACULTAD DE INGENIER\u00cdA DE PRODUCCI\u00d3N Y SERVICIOS - UCPS FIPS\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a7517c elementor-widget elementor-widget-text-editor\" data-id=\"60a7517c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cont\u00e1ctanos<br \/>fips_ucps@unsa.edu.pe<\/p><p>+51 967746981<br \/>S\u00edguenos en:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<footer class=\"elementor-element elementor-element-70bdf202 e-con-full e-flex e-con e-parent\" data-id=\"70bdf202\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70394584 e-con-full e-flex e-con e-child\" data-id=\"70394584\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d602dd0 e-con-full e-flex e-con e-child\" data-id=\"7d602dd0\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a871fa elementor-widget elementor-widget-text-editor\" data-id=\"43a871fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aviso de Privacidad<br \/>\u00a9 Copyright 2025 Universidad Nacional de San Agust\u00edn<br \/>Todos los derechos reservados Universidad Nacional de San Agust\u00edn | <em>Avenida Venezuela 427 A Arequipa, Departamento de Arequipa<\/em>\u00a0Tel\u00e9fono: (054) 286913\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bc7945 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69bc7945\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291ab66 elementor-widget elementor-widget-text-editor\" data-id=\"291ab66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2026 \u00a9 All Rights Reserved\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UNIDAD DE CAPACITACI\u00d3N PRODUCCI\u00d3N Y SERVICIOS PROGRAMA DE ASISTENTE ADMINISTRATIVO Y DE GERENCIA 09 Meses \/ 720 horas acad\u00e9micas ADMISI\u00d3N 2026 TUTORIAL DE MATR\u00cdCULA Descripci\u00f3n El mundo empresarial disruptivo de hoy requiere una visi\u00f3n mejorada y un conjunto de habilidades estrat\u00e9gicas y conocimientos actualizados. En el programa de Asistente Administrativo y de Gerencia, adquirir\u00e1s conocimientos … <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.unsa.edu.pe\/ucps\/ucps-marketing-y-diseno-publicitario-digital\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abUCPS – MARKETING Y DISE\u00d1O PUBLICITARIO DIGITAL\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-1217","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages\/1217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":10,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages\/1217\/revisions"}],"predecessor-version":[{"id":1500,"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/pages\/1217\/revisions\/1500"}],"wp:attachment":[{"href":"https:\/\/www.unsa.edu.pe\/ucps\/wp-json\/wp\/v2\/media?parent=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}